Roots Northern lights
Mandell Entertainment and Roots Canada partnered together to bring the ultimate holiday gift guide to life. Mandell Entertainment elevated the quintessential Canadian lifestyle brand and immersed the room into a winter wonderland. The room was transformed with majestic mountain slopes, log cabins, cozy ski chalets and virtual and live fashion shows.
about the event
The event showcased the newest app created and developed called “Roots Live”. The app was developed specifically for the show and provided attendees with a more digitally immersive experience. Guests could download the app and purchase items in real time. Throughout the evening the 2017 Roots collection was showcased both live and virtually.