Roots Northern lights
Mandell Entertainment partnered with Roots, the quintessential Canadian lifestyle and clothing brand, to bring the Roots holiday gift guide to life. Over 600 guests, including a who’s who from Canadian fashion, lifestyle and digital media, were immersed in a winter wonderland of iconic Canadian scenery.
about the event
A Roots Live app was developed specifically for the show to provide an even more digitally immersive experience. Guests were encouraged to download the app and could purchase the items in real-time as the 200 live and virtual models showcased the Roots Holiday 2017 collection along a runway set against majestic mountain slopes, snowy log cabins and cozy ski chalets.