shopping Archives - Mandell Entertainment Group https://mandellworld.com/project_tag/shopping/ North America's Premier Event Management Group Mon, 24 Feb 2020 20:29:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://mandellworld.com/wp-content/uploads/2019/03/cropped-mandell-logo-black-32x32.png shopping Archives - Mandell Entertainment Group https://mandellworld.com/project_tag/shopping/ 32 32 Roots Northern Lights https://mandellworld.com/project/roots-northern-lights/ https://mandellworld.com/project/roots-northern-lights/#respond Tue, 28 May 2019 02:37:49 +0000 https://mandellworld.com/?post_type=project&p=2015 The 2017 holiday guide featured an immersive interactive shopping experience with live and virtual models alongside a live app for the winter collection.

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Roots Northern lights

Mandell Entertainment and Roots Canada partnered together to bring the ultimate holiday gift guide to life. Mandell Entertainment elevated the quintessential Canadian lifestyle brand and immersed the room into a winter wonderland. The room was transformed with majestic mountain slopes, log cabins, cozy ski chalets and virtual and live fashion shows.

about the event

The event showcased the newest app created and developed called “Roots Live”. The app was developed specifically for the show and provided attendees with a more digitally immersive experience. Guests could download the app and purchase items in real time. Throughout the evening the 2017 Roots collection was showcased both live and virtually. 

Take a look behind the scenes and see how we created this visionary event.

See More Work

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